Business networking has become a more and more popular way to gain clients and contacts, but often you have only 30-60 seconds to explain who you are, what you do, and why members of your audience should talk to you further. It seems like an impossible task to distill all that information into a minute or less. Even worse, the attention span of the average audience is just 7 seconds; after that, their mind starts wandering. You need to grab their attention from the very start or lose them completely.
Ask yourself, how much is your time worth per hour? $50? $100? If you spend 90 minutes at a meeting and deliver a 60 second speech that no one remembers, you’ve just wasted $75 to $150 of your time. Now ask, how much is each sale worth to you? $500? $2000? If you stand up and deliver an UNFORGETTABLE talk you may land a client or two, that day, worth from $500 to $4,000! Best of all, a whole room of people will remember who you are and how they can help your business in the future.
When you meet potential buyers or clients in the elevator, networking meeting or airport, being able to deliver an UNFORGETTABLE elevator speech is essential. If you can’t, you’re missing out on hundreds of opportunities, every week!
“An elevator speech is an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch should be possible to deliver in the time span of an elevator ride, meaning a maximum of 30 seconds and not more than 130 words.
The term is typically used in the context of an entrepreneur pitching an idea to a venture capitalist or angel investor to receive funding. Venture capitalists often judge the quality of an idea and team on the basis of the quality of its elevator pitch, and will ask entrepreneurs for their elevator pitches to quickly weed out bad ideas and weak teams.
A variety of other people, including entrepreneurs, project managers, salespeople, evangelists, policy-makers, job seekers, and speed daters commonly use elevator pitches to get their point across quickly.”